SquarePet Welcomes Industry Veteran Rich Zanetti as South Central Sales Representative

AUSTIN, TX, UNITED STATES, October 28, 2026 /EINPresswire.com/ — SquarePet, a leading U.S. manufacturer of premium pet nutrition products, today announced the appointment of Rich Zanetti as Sales Representative for the South Central territory. Zanetti succeeds Kim Wright, who was recently promoted within the organization.

Based in Austin, Texas, Zanetti brings nearly 30 years of experience in the pet industry, with a proven track record of growing premium brands, strengthening distributor partnerships, expanding specialty retail distribution, and leading high-performing sales teams. Throughout his career, he has successfully guided brand launches, territory expansions, account development initiatives, and distributor recovery efforts for some of the industry’s most respected pet nutrition brands.

Most recently, Zanetti served as Director of Sales for Nature’s Logic, where he led national sales strategy and team development while expanding retail distribution. Previously, he played a key role in the successful recovery of the Victor brand following a product recall, held high-growth sales leadership positions with Open Farm, and spent 16 years with Mars/Nutro, where he earned multiple national and regional sales awards for outstanding performance.

In his new role, Zanetti will work closely with independent pet retailers, distributors, and strategic partners throughout the South Central region, helping expand SquarePet’s presence while providing the personalized support and service the company is known for.

“We’re excited to welcome Rich to the SquarePet team,” said Adam Bird, Vice President of Sales. “Rich has earned a highly regarded reputation in the pet industry through his commitment to building strong, lasting partnerships. As Kim Wright steps into her new role, Rich is the ideal person to continue supporting our customers while helping accelerate SquarePet’s growth throughout the South Central region.”

“I’m excited to join the SquarePet team and represent a brand that is truly committed to quality, innovation, and the independent pet retailer,” said Zanetti. “Throughout my career, I’ve believed that long-term success comes from building strong relationships and helping retailers grow their business. I look forward to partnering with our customers across the South Central region and contributing to SquarePet’s continued success.”

About SquarePet
SquarePet is a 100% family-owned company dedicated to advancing pet health through premium, veterinarian-formulated pet nutrition. The company brings together pet industry professionals, veterinarians, nutritionists, and manufacturing experts to develop innovative diets designed to support the long-term health and well-being of dogs and cats of all breeds and life stages. Learn more at https://www.mysquarepet.com.

Kristyn Ristaino
Avalon PR Group
+1 512-777-8602
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